Eventually, you've got to do what you've got to do. An entire summer in a house with cameras rolling 24 hours a day and a live internet feed means that you cannot hide from the cameras.
Sure, the game players 'talk strategy' every once in a while, but it's basically a paid vacation - minus some stressful feelings on eviction night. You get to spend the whole day doing nothing and potentially win some big prize money. Being a houseguest in the Big Brother house seems like a dream come true.
